Laundry Detergent Series

I created a series of laundry detergent packages as a way to explore the capabilities of Adobe Illustrator, to push past fundamental skills and have an opportunity to explore Illustrator's full capabilities in a more effects-heavy manner than usual.

For this project, I created a series of packaging designs for three forms of laundry detergent. My goal was to create a consistent form of branding to be used across products within the company I pitched, and focus on making that branding visually appealing (without defaulting to minimalism) to reduce feelings of clutter for those operating in laundry rooms already full of brighter, less harmonious packaged products.